Be a Hero and Save Lives!!! Gulf Coast Regional Blood Center will be out at Old Rugged Cross Healthcare to get much needed blood donations. The value of a whole blood donation is that you help save three lives! Plasma is effective in treating burn or shock patients. Platelets can help patients with leukemia and other cancers. Red blood cells are often necessary to treat surgery patients, babies born prematurely and trauma victims. The entire donation process, from registration to post-donation refreshments, takes just under one hour, with the actual donation taking five to 10 minutes. You may donate whole blood every 56 days. Please note: Platelet donations can only be made at one of our Donor Centers.